250,000 picNiche Ratings & Other Amazing Facts

Just a quick post for some numerical highlights 🙂

The picNiche stock photo ideas rating engine has now reached 250,000… yes… a quarter million searches since it launched in June 2008. To facebook, msn, or even any of the major microstock agencies this may not seem like a lot, but for a site which started as something quickly thrown together to help analyse my portfolio, and shared with others just for fun, I’m really quite proud of how well it’s going 🙂

picNiche has been seeing some other pretty awesome numbers lately, so I figured I’d post some interesting figures about picNiche and related projects here for anyone who may be interested:

  • There are now a record number of people running the picNiche Microstock Contributors toolbar for firefox… approx 3500 to 4000 people use it regularly and that is currently growing by around 25-40 people a day.
  • The average picNiche visitor spends 5 minutes on the site per visit and performs 5-to-8 searches each time, most coming back at least 2-3 times a week for further research.
  • picNiche has analysed over 100,000 unique phrases, spread mostly across english, french and german, with spatterings in other languages.
  • On average… 25% of all searches on picNiche give a value above 75 (for me 75-400 is the butter-zone, but people producing different types of stock or with different focusses on quality-vs-quantity target other ranges).
  • The picNiche microstock contributor toolbar has had over 40 version updates since it was released, and gets an automatic minor-update (parsing regular expressions and such) about once a week. It’s a much more solid tool than when I launched it, and gets daily positive feedback 🙂
  • The rate at which people identify niches has increased from just over 10% to around 35% over the last 2 years, which I take as evidence that microstock photographers are thinking more seriously about what buyers are searching for and how to provide it.
  • Most people discover picNiche, both the toolbars and the rating engine through about 25 blogs and a few forums. Visitors to the site are split about evenly between the USA and Canada, Western Europe and Eastern Europe. There are slightly more visitors particularly from Russia and Poland, and I think this is because of the more analytical and business-focussed mindset of Eastern Europeans over the USA/Europe in which most microstock photographers there see it as a hobby/pastime rather than a serious business. It’s clear microstock has opened doors in the east which weren’t really there in the traditional stock photography marketplace.
  • The picNiche suite of tools is now made up of 10 different applications, websites and other utilities, and with picWorkflow.com coming out of private beta in a few days will have another (pretty awesome) feather to stick in it’s cap 🙂
  • The StockPhotoFeeds.com Free Image Search Tool for firefox is currently installed for almost 5000 people, and about 300 on the version for Chrome browser. There are on-average 1200 searches made each day across both free-image sites and microstock agencies.

As a quick extra, I just want to thank the top 10 referrers for picNiche.com who have guided the most new visitors to picNiche over the last couple of years:

And Thank You for continuing to visit, to read the blog, to use the toolbar, and ultimately for keeping me upto-date on what you need and how I can help 🙂

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  1. Posted November 27, 2010 at 1:20 am | Permalink

    Congrats bobimac, Great to see that Picniche is growing and you are seeing some good response to all your effort.

  2. Posted November 27, 2010 at 4:30 am | Permalink

    That top ten referrers draws a line under what lee torrens wrote a couple of years back about microstockers working in places where the cost of living is lower (and good English standards are common).

    Looking forward to picworkflow and your continued innovations, they say information (along with a lot of other things) is king, and with a source of both buyers searches and photographers’ picniche bingo scores I’m sure there is a lot of mining that can be done.

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