Luis and Oliver from Stock Performer gave a fantastic presentation at Microstock Expo (if you couldn’t attend, the full conference videos should be online in the not too distant future, you should totally check them out, since I’m in there too ) and published their raw data and full analysis on a very thorough and detailed blog post: Keywording for Success.
I caught up with them at the expo and we threw some ideas back and forth on where the best opportunities are, so I figured I’d do a quick run through their data with what I have here, then flag up some of their suggested topics you really should be shooting.
You can also grab the raw combined data in spreadsheet form here.
Flagging Easy Wins
I pulled out my weighted (by search volumes) ratings for all the suggested terms (good and bad) so have a confidence rating for each term (it’s quite a vague indicator, but good for our use here) and by looking at the 200 best converting topics from SP. I pulled the top 40 topics across both our systems:
Not quite sure why handshake is in there, presumably there is still demand beyond quality of the supply which is surprising, but the rest look pretty awesome to me.
They’re generally quite plain topics, no skydiving or boar hunting for example, which may suggest stock’s core rather than it’s more creative edges, which hints to me some of these topics may be coming back from the dead because of many contributors moving out the middle and demand picking up in new buyer spaces
Stock Performers Analytics Tools
If you’ve not tried Stock Performer yet, give it a go. They have way more agencies supported than I thought possible, their stats are fantastic and they’re really helping photographers to focus on subjects to shoot for the best sales, not only broadly like by sharing this data, but specifically for your own portfolio too.